Cobranding hell — New York, 42nd Street at Third Avenue
In fact it’s a bank next to a coffee shop, and they seem to share an entrance (though not hours). The windows alternate the trademarks of North Fork Bank and Starbucks, one of about six Starbucks shops in a three-square-block radius.
Is this a cure for trademark over-saturation? An attempt to make North Fork Bank seem funky, artsy, thoughtful?
Or is it just a coffee shop next to a bank?