By Ron Coleman
Is it a coffee shop with armed guards? A decaffeinated bank?
In fact it’s a bank next to a coffee shop, and they seem to share an entrance (though not hours). The windows alternate the trademarks of North Fork Bank and Starbucks, one of about six Starbucks shops in a three-square-block radius.
Is this a cure for trademark over-saturation? An attempt to make North Fork Bank seem funky, artsy, thoughtful?
Or is it just a coffee shop next to a bank?
Ron Coleman
Yeah, alternating the trademarks does not make sense for me. Maybe they thought this was the only way to make the customers know that they’re sharing a door. However, an additional sign directing customers should be enough…
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