The Strategic Name Development Product Naming Blog writes about a fantasy ban of cliches and brand bastardizations. They include “something we’ve written about before, [namely how] the verbification and genericization of ‘google’ led to the banishment of the term ‘search.'”
Well, I’ve written about that before, too, and while I don’t advocate the replacement of “search” with “Google” — I still do all kinds of non-Google searching; Google has yet to figure out where I left my keys, for instance — I can’t agree with the proposed “ban” on this one.
Googlio, ergo sum.
Originally posted 2011-07-22 18:09:04. Republished by Blog Post Promoter