Don’t say it! SUPER BOWL®, that is.
I don’t watch a lot of TV — don’t even have one, actually. And I only raise the topic because that is my excuse for missing this epochal commercial riffing on my favorite topic — the Big Game that Shall Not Be Mentioned. Not mentioned, that is, because of, you know. Bullies. Trademark bullies.
Super Bowl® bullies.
Anyway, good thing Chuck “no relation, not a typo” Colman is out there keeping tabs on stuff, as in this incredibly trademark-law laden post. Makes my brain hurt, even, but that’s because when I came into the game, of course, we’d be sent right back in for the next series after a deep snort of smelling salts. Chuck, he’s a young gun.
And this TV, now, that is easy watchin’! Edjamacational too. So as a matter of record, the Samsung spot has to be embedded here, too:
Yes. Yes yes yes yes yes.
Hey — here’s a thought: Isn’t it kind of funny to have a brand that you don’t want people to mention?
One more reason some of us just don’t “get” big-time Brand Equity, I guess.
Shh. Don’t mention that brand!