The New Google Analytics is Coming. Is Your Privacy at Risk?

Like it or not, big changes are coming to the Google Analytics platform. The current version of Google Analytics will sunset in favor of Google Analytics 4. Is your privacy at risk? Learn more about why these changes are happening as well as how to prepare yourself for the switch in the following visual deep dive below, courtesy of InfoTrust:

History & Future of Web Analytics
Source: InfoTrust

By Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2019.