Google Gets it Right

Perfect discrimination is every seller’s dream. The Internet at once promises to make that dream reality and yet provides consumers with the range of choice and potential transparency of the sell side that can maximize their options as well. From a microeconomic point of view, it’s a fascinating dynamic. In this online Wired article, “Media Hack” Adam L. Penenberg explains how Google is approaching perfect discrimination in the advertising business — and is only just scratching the surface.

Originally posted 2014-01-03 09:49:01. Republished by Blog Post Promoter

Ron Coleman

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.