By Ron ColemanYesterday’s Wall Street Journal had an extensive article on about companies that “borrow” trademark equity, or purported equity, from others to build their brands, pushing the edges of fair use and perhaps then some. Marty Schwimmer has some multimedia backup (ok, well, talking heads) on this case, too.
I dunno – When I was growing up, I remember being bombarded constantly with commercials comparing Coke directly with Pepsi, Pine Sol directly with Pledge, and a whole host of other products, and I don’t remember being all that confused about it… 🙂
Regards,
Brian