Grey and not so good

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Written by: Ron Coleman

Originally posted 2009-10-14 13:17:22. Republished by Blog Post Promoter

Yesterday’s Wall Street Journal had an extensive article on about companies that “borrow” trademark equity, or purported equity, from others to build their brands, pushing the edges of fair use and perhaps then some.  Marty Schwimmer has some multimedia backup (ok, well, talking heads) on this case, too.

Brand Management and Branding ,

One comment

  • Brian L.
    December 16, 2008 at 12:13 pm

    I dunno – When I was growing up, I remember being bombarded constantly with commercials comparing Coke directly with Pepsi, Pine Sol directly with Pledge, and a whole host of other products, and I don’t remember being all that confused about it… 🙂

    Regards,
    Brian