Hardware trademark rejected in UK

sr30100-screwThe Register reports:

A businessman has failed to win the right to register the term “screw you” as a wide-ranging European trademark because it is offensive. It can be used, but only for goods sold in sex shops, the European trademark authority has ruled.

Hard to harmonize with this, I would think, and actually quite hard for me to understand even on its own terms, but perhaps these are subtleties that escape the morally hidebound here at Likelihood of Confusion.

Ron Coleman