Bittersweet: Hershey bars all comers
As if on cue (they read this blog, right?), long-time trademark bully Hershey continues its aggressive brand — and whatever — protection efforts: Hershey Entertainment... Read more
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Hershey keeps pushing it
And as usual, Marty’s on top of it like chocolate sauce on vanilla ice cream. Hershey’s (Hershey’s’s?) pushing of the wrapper, foil and all, is... Read more
Upper crust – the POCKET SANDWICHES croissants saga (Part 1 of 2)
Letters, we get letters. Sometimes people just want to share their trademark woes with me. Sometimes they want free advice, or cheap advice, or just... Read more
Kissing trademark rights goodbye?
Eric Johnson‘s Pixelization blog has a sweet insight into a sticky trademark mess that Hershey’s could be, theoretically, getting itself into: It’s a Hershey’s-brand three-compartment... Read more
Trademark infringement: Just say no
Trademark litigators and enforcement people (especially in anticounterfeiting) frequently analogize to the War on Drugs. You can’t really ever stop the flow of fake Vuitton... Read more
IP Rights Again Brandished to Silence Critics
The Associated Press reports: The distinctive chocolate bar on the dust jacket of a new book about the founder of The Hershey Co. violates its... Read more
Best of 2011: Upper crust – the POCKET SANDWICHES croissants saga
First posted on July 15, 2011. Letters, we get letters. Sometimes people just want to share their trademark woes with me. Sometimes they want free... Read more
Trademark “crime”?
Anthony Tambourino reports this odd item: Hershey, the largest candy maker in the U.S., has filed suit inIndianapolis, charging a Pennsylvania apparel-maker with infringing on... Read more
Best of 2007: Trademark “crime”?
Published November 20, 2007. Anthony Tambourino reports this odd item: Hershey, the largest candy maker in the U.S., has filed suit inIndianapolis, charging a Pennsylvania... Read more
Shot with his own gun
Steve Baird: This isn’t the first time we’ve written about brand owners who shoot themselves in the foot with their advertising. And, I’m sure it... Read more
The Internet of Things: A threat to yummy trademarks?
This item came across the ether yesterday: RT @adage: Edible 3-D food printing becomes a reality at Hershey http://t.co/GiYhzUzoR2 pic.twitter.com/LVWDV2ioe2 — Likelihood TM Blog (@likely2confuse)... Read more