Likelihood of arrogation
Originally posted 2010-03-12 15:15:16. Republished by Blog Post Promoter
The ad man or woman who wrote this ad for Solgar focused on the market-encroaching challenger — vitamin-enriched soft drinks — while ignoring common sense:
Get your vitamins from an amber glass bottle. NOT a can of diet cola.
Really? Is getting your vitamins from food not an option?