Museum of genericization
Originally posted 2011-06-21 14:25:29. Republished by Blog Post Promoter
The Merriam-Webster Online dictionary has a cute little feature: The “Top Ten Words from Trademarks.” You know, mainly the usual suspects: Band-Aids, etc. It’s a study in what can go wrong if you don’t “police” your trademark, yada-yada-yada.
Speaking of brand management and equity, when I saw this link — hat-tip to Jane Coleman! — it reminded me of how much the Merriam-Webster people need to do stuff like this to build back the primacy they ought to have online but which I have the impression has been ceded to Dictionary.com.
That, in turn, made me think of one very famous “word from a trademark” — the one damnable genericized mark — Merriam-Webster left out of the list!
UPDATE: I didn’t take a screen shot when I first published this post, but as of June 29, 2011, here’s how Merriam Webster shows up in a Google search for the word DICTIONARY, at least from my desktop in New York:
Second result — not too shabby.