You just should read Name Wire regularly, if you are interested in a thoughtful and supple treatment of branding and naming issues. Just saying.
UPDATE: Gone. Another one bites the dust.
By Ron Coleman
LIKELIHOOD OF CONFUSION blog author Ron Coleman is a member of Dhillon Law Group in their New York City and Montclair, New Jersey offices. He is a graduate of Northwestern University School of Law and Princeton University.
Brian Wallace 
Ron Coleman