The Colorado Rockies are “trying to trademark [sic]” the expression “Rocktober.”
Originally posted 2014-02-21 13:48:07. Republished by Blog Post Promoter
Lawyer Ron Coleman on brands, the Internet & free speech
The Colorado Rockies are “trying to trademark [sic]” the expression “Rocktober.”
Originally posted 2014-02-21 13:48:07. Republished by Blog Post Promoter
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Don’t they have to “three-peat” before they can start trademarking this type of stuff?
You’re right, AJT! One of my favorite topics, actually.
I’m have a feeling the more appropriate phrase will be “Soxstober!”
…er, “Soxtober”
Thanks for the “sic”. I sure wish journalists (and others) would get it into their heads that “trademark” isn’t a verb, and that people don’t “apply for” or “ask for” trademark rights from the government.
You’re welcome, Bob. That’s been one of my “things” since I started the blog, but of course I can’t hold back the tide of legal illiteracy.
It’s most galling when lawyers do it.
I must admit that I am on “the dark side” when it comes to using “trademark” as a verb.
I see the wisdom of your position. If you use “trademark” as a verb, meaning “to register a trademark,” you fail to acknowledge that trademark rights grow from use, not registration. It ignores the fact that you have a trademark or you do not — registration doesn’t change that fact…
Nevertheless, as “galling” (good word!) as it is, I find myself drawn to it. I actually like it.
I guess it is like tequila shots or making my girlfriend dress up like a cheerleader for every Patriots game… I know that many look at me and say “that boy is just plain wrong, but it feels so right.
If “party” can be a verb, so can “trademark.”
Marc, you’re just on the dark side period.