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December 30, 2014 Brand Management and Branding

Best of 2014: Jell-O’s branding race to the bottom

This was first published on September 8, 2014. The Bill Cosby angle that has emerged since then is an unfortunate grace note to the whole... Read more

September 8, 2014September 10, 2014 Brand Management and Branding

Jell-O’s branding race to the bottom

Poor old Jell-O® Brand Gelatin. It once billed itself as The World’s Most Favorite Dessert. Remember the old Jell-O brand profile, at least the one that... Read more

March 14, 2014 Fair Use

Turning back that Crimson Tide

Trademark law does not trump the right to make and sell artistic depictions of real life after all, it turns out. Or even NCAA football.... Read more

March 22, 2008 LIKELIHOOD OF CONFUSION®

Trademark rights, speech rights

Public Citizen: A federal judge today upheld a Georgia man’s First Amendment right to criticize Wal-Mart’s business practices by using satire to compare its destructive... Read more