Big Green gives in on the Ethiopia coffee-bean-name controversy. I guess if you talk the PC talk, you’ve got to walk it, too. The result will be higher prices for the coffee beans in question — Sidamo and Harar — at the farmer level. Will Starbucks “pass on” the extra cost to consumers? If it can, it will, of course. If it can’t, it won’t. And everything in between.
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