Big Green gives in on the Ethiopia coffee-bean-name controversy. I guess if you talk the PC talk, you’ve got to walk it, too. The result will be higher prices for the coffee beans in question — Sidamo and Harar — at the farmer level. Will Starbucks “pass on” the extra cost to consumers? If it can, it will, of course. If it can’t, it won’t. And everything in between.
Originally posted 2013-06-21 15:10:31. Republished by Blog Post Promoter