South Korean court affirms ridiculous STARPREYA ruling
Michael Atkins gives us the post-mortem on this case that demonstrates what could delicately be called the home field advantage. Originally posted 2012-06-11 19:57:20. Republished... Read more
Tag: Brand Management and Branding
How Supreme Skateboard plays the edge
The new Case Clothesed blog out of New York Law School has a very interesting, if lightly sourced, piece about how Supreme Skateboard has managed for... Read more
Dough, a dear
The Stay-Puft Marshmallow Man wreaked some havoc in his time, but who would have thought that his inspiration — the Pillsbury Doughboy — would act... Read more
Best of 2009: “While my guitar gently weeps”
This was first posted on March 31, 2009. One of the first posts on LIKELIHOOD OF CONFUSION® was about Gibson Guitar Corp. v. Paul Reed... Read more
When your brand means just about nothing…
… you’ll slap onto just about anything, I guess. Or perhaps in a virtually abandoned district of a virtually abandoned city — in this case,... Read more
Dimming star?
Ann Althouse: Starbucks used to seem like a luxury brand, and now it feels like a fallback when you can’t get to the real thing.... Read more
COICA: Big IP supersizes it
Everything I’ve written about here for the last five years, or just about everything, is about to get a lot worse, explains David Post: Congress... Read more
Some intel on INTEL®
BUMPED from January 1, 2010 and UPDATED due to decision (scroll to the bottom for the stunning conclusion): Had you heard about this one from... Read more
The Lonely Maytag Trademark
The Associate Press reports: DES MOINES, Iowa Maytag may have to change the name of a new kitchen appliances. That’s after a small business owner... Read more
That’s a wrap
Forget about the IP rights in those MTA symbols — you can probably use them however you want, now. (Remember to read my disclaimer on... Read more
Trademark Fluff over Fluffernutters
Reports a Lynn, Massachusetts newspaper: A Lynn company known worldwide for its Marshmallow Fluff is suing Williams-Sonoma, Inc., claiming the culinary retailer is misusing the... Read more
Best of 2007: Trademark rights in interdigitization
Nick Daly drops me a note to the effect that one Jay-Z, gazillionaire rhyming scatologist, has been sued by a professional perspirer and leaping stage... Read more
Grey and not so good
Yesterday’s Wall Street Journal had an extensive article on about companies that “borrow” trademark equity, or purported equity, from others to build their brands, pushing... Read more
Best of 2010: If you see something… it’s probably “trademarked”
First published on May 12, 2010. A while ago, while obsessing about New York’s Metropolitan Transportation Authority and its obsession with turning what might have... Read more