Coca-Cola Archives

June 17, 2021 Brand Management and Branding

Coke adds Second Life?

I’ve written before about the emerging issues involving the use of trademarks in so-called virtual reality. There’s been a lot of buzz on the Internet... Read more

June 17, 2021 Brand Management and Branding

The way of all flash

So, what happens when a trademark registration lapses? The post at the link, by Corsearch, is, yeah, kind of an advertisement for Corsearch. But it... Read more

June 2, 2021 Brand Management and Branding

Some people think this is some kind of joke

And it isn’t the lawyers! Pointy-hat-tip to IP Notions. Originally posted 2010-03-19 09:43:26. Republished by Blog Post Promoter Read more

May 25, 2021June 2, 2021 Brand Management and Branding

Best of 2012: The way of all flash

First posted March 27, 2012. So, what happens when a trademark registration lapses? The post at the link, by Corsearch, is, yeah, kind of an... Read more

May 24, 2021 My Brand of Comedy

My brand of humor – No. 1 – Gary Gulman

First in a series of posts sampling comedic stylings of various standup comics that bulldoze through famous brands and their efforts at positioning. This first... Read more

June 17, 2020 Brand Management and Branding

Best of LIKELIHOOD OF CONFUSION®: Nuts to us? Or a “real” Charlie Brown Christmas?

Originally published December 9, 2009. Now a heartwarming tradition of bloggy goodness. Instapundit links to this item about the incredible shrinking Charlie Brown specials —... Read more

March 13, 2020 Brand Management and Branding

Best of 2009: Nuts to us? Or a “real” Charlie Brown Christmas?

Originally published December 9, 2009. Instapundit links to this item about the incredible shrinking Charlie Brown specials — warmly-remembered favorite scenes from the annual Peanut... Read more

November 3, 2019 Brand Management and Branding

Best of LIKELIHOOD OF CONFUSION®: Nuts to us? Or a “real” Charlie Brown Christmas? (Archive post)

Originally published December 9, 2009. Now a heartwarming tradition of bloggy goodness. Instapundit links to this item about the incredible shrinking Charlie Brown specials —... Read more

October 31, 2019 Free Expression

Best of 2005: Have a Coke and a Trial

Originally posted on July 15, 2005. India doesn’t have a First Amendment, as such, but from what I read its free speech protections are similar... Read more

September 20, 2019 Functionality and Trademarks

De gustibus non est disputandum

The question, per last fall’s story, was this: Can you establish trademark rights in a flavor? The court said, unsurprisingly, “no.” As usual, I let... Read more

September 18, 2019 Brand Management and Branding

Trademarks in the age of 140 characters or less

Or at least trademark logos. Context: If you’re over 50, you can probably remember when television commercials were mainly 60 seconds or 30 seconds. There... Read more

December 22, 2017December 22, 2017 Brand Management and Branding

Best of LIKELIHOOD OF CONFUSION®: Nuts to us? Or a “real” Charlie Brown Christmas? (Archive post)

Originally published December 9, 2009. Now a heartwarming tradition of bloggy goodness. Instapundit links to this item about the incredible shrinking Charlie Brown specials —... Read more

February 23, 2016March 2, 2016 Brand Management and Branding

Best of 2010: “Drive-by infringement”

Steve Baird says initial interest confusion is “the real thing” and in the process seeks to “add life” to Professor McCarthy’s famous “evil highway road sign”... Read more

December 31, 2014 Brand Management and Branding

Bad for branding, worse for trade secrets

Pesticides in soft drinks, that is. Or even allegations of them. Boing Boing reports that a court in India has ordered Pepsi and Coke to... Read more