
Texaco sees dead licensees
Duets Blog reports on a case in which Chevron — now owner of one the biggest trademarks around, the Texaco star, and one of the... Read more
Lawyer Ron Coleman on brands, the Internet & free speech
Duets Blog reports on a case in which Chevron — now owner of one the biggest trademarks around, the Texaco star, and one of the... Read more
I call this “shadow ghost branding,” and there’s a lot of it around. A company is formerly affiliated with a well-known brand, typically as a franchisee,... Read more