Jell-O Shots Archives

December 30, 2014 Brand Management and Branding

Best of 2014: Jell-O’s branding race to the bottom

This was first published on September 8, 2014. The Bill Cosby angle that has emerged since then is an unfortunate grace note to the whole... Read more

September 8, 2014September 10, 2014 Brand Management and Branding

Jell-O’s branding race to the bottom

Poor old Jell-O® Brand Gelatin. It once billed itself as The World’s Most Favorite Dessert. Remember the old Jell-O brand profile, at least the one that... Read more