New book: “The New York Yankees in Popular Culture”
Ron ColemanAs my youthful enthusiasm for professional sports waned, my interest in brands increased. And as a New Yorker, I was always fascinated by the development of the Yankees brand, especially…
Bad for the Juice: The TTAB’s phantom tag
Ron ColemanNo, not that Juice. He’s got enough trouble already. (And no, not the Juice that has this guy all in a froth either.) I write, rather, about the too-clever-by-half would-be…