Crandall is CEO of a brand management company called Ayohwahr Interactive — an oddly awful name for a company that consults on branding. But the blog seems quite good.
By Ron Coleman
LIKELIHOOD OF CONFUSION blog author Ron Coleman is a member of Dhillon Law Group in their New York City and Montclair, New Jersey offices. He is a graduate of Northwestern University School of Law and Princeton University.
Ron Coleman 2 thoughts on “The science of brand management”
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That company name is odd.. but so was the name Lycos, Google, and Godaddy at some point. 🙂
Yep. But you have to ask yourself, what are the odds of this name “catching on?,” and on this score I think they are low indeed. Google resonated with “gogol,” and alludes to tackling a very large quantitative task. Go Daddy certainly comprehensible. And Lycos, while it just sounds like a Greek word, you can “get” at first hearing.
Just my widdle opinion.