Trademark doomsday on Facebook
TechLaw is one of the gazillion places reporting on what Facebook is allowing trademark owners –owners of registered trademark , that is — to do in order to prevent their marks from being squatted when, at the stroke of midnight Friday night Eastern time, the Great Facebook Vanity URL Land Rush begins.
Facebook has a simple policy to allow registrants to pre-populate the literal word element of their marks to prevent, um, visagesquatting, I guess.
Like TechLaw’s Amy Bivens, I am just going to lay out, public-service-like, the links registered-trademark owners such as LIKELIHOOD OF CONFUSION® (yes, of course I submitted it!) are using for this phacially phundamental prophylaxis. What’s not to like? Here:
Facebook’s IP infringement notification form.