What’s in a name?

If it’s a “meatball sundae,” perhaps very little you’d want to eat.

How much, really, does a name matter in business success?  As I have mentioned before, clients have come to me with checkbooks in hand, eager to register trademarks for products or services as yet unproduced and unserved, with no business plan besides what they think is a spiffy name for a business.

That is not a plan, unless you include “a plan to waste a lot of money” as a “plan.”

Originally posted 2013-05-01 16:36:03. Republished by Blog Post Promoter

Ron Coleman

LIKELIHOOD OF CONFUSION blog author Ron Coleman is a member of Dhillon Law Group in their New York City and Montclair, New Jersey offices. He is a graduate of Northwestern University School of Law and Princeton University.

5 Replies to “What’s in a name?

  1. There’s a word in the software industry for names without a product: vaporware. Naturally those of us who work at naming companies think names are important, but a great name will never salvage a terrible product, and a great product can survive a terrible name.

  2. on the Internet too, having a rememberable, a good namefor your website could be the major element to success for returning visitors and word of mouth. The only problem with that is so many people ran out and registered every good name with nothing more then a parked page and an exspensive price tag..

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