What’s in a name?

Originally posted 2013-05-01 16:36:03. Republished by Blog Post Promoter

If it’s a “meatball sundae,” perhaps very little you’d want to eat.

How much, really, does a name matter in business success?  As I have mentioned before, clients have come to me with checkbooks in hand, eager to register trademarks for products or services as yet unproduced and unserved, with no business plan besides what they think is a spiffy name for a business.

That is not a plan, unless you include “a plan to waste a lot of money” as a “plan.”

5 comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.