When your brand means just about nothing…

… you’ll slap onto just about anything, I guess.

Or perhaps in a virtually abandoned district of a virtually abandoned city — in this case, Cleveland — it’s more along the lines of, If a brand is treated as valueless, does its crash to the pavement in a ghost town make a sound?

I didn’t realize it had gotten that bad for Holiday Inn.   Which is hard to explain, seeing as how I stayed in one once.

Once.

Originally posted 2013-01-10 16:01:05. Republished by Blog Post Promoter