When your brand means just about nothing…
Or perhaps in a virtually abandoned district of a virtually abandoned city — in this case, Cleveland — it’s more along the lines of, If a brand is treated as valueless, does its crash to the pavement in a ghost town make a sound?
I didn’t realize it had gotten that bad for Holiday Inn. Which is hard to explain, seeing as how I stayed in one once.
Originally posted 2013-01-10 16:01:05. Republished by Blog Post Promoter