‘Crazy’ or just wishful thinking?

An attempt to sell the famous (to New Yorkers) Crazy Eddie trademark on eBay
was manifestly unsuccesful, it seems. It’s a serious question what you’d be buying if you could find some reason to buy the Crazy Eddie mark (the Buy It Now price was $800,000 and the high bid was a little more than $30,000), because this seems as much like a “naked assignment” or “assignment in gross” of a trademark — i.e., a sale of the mark without its good will, if any even exists any more — as one could imagine. And as trademark buffs know, even if Crazy Eddie buffs don’t, such a sale is a sale of pretty much nothing.

By Ron Coleman

I write this blog.