By Ron Coleman“Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark,” said Mindaugas Gumauskas, marketing director of the Cilija [Lithuania] company. “This makes us believe that the scent of freshly baked pizza is a subject to our copyright.”
Washington Post, May 17, 2006
Lithuania. Pizza. Smelliness. Secondary meaning. Self delusion. I really don’t understand why everyone doesn’t want to practice intellectual property law.
UPDATE: Bad news.
Ron Coleman