BLM is a thing! So count on corporate America never to let a good – or a terrible – thing go to waste. They call it crisis marketing.

I quote tweeted the poll below asking respondents to avoid making a political statement. I want them to tell me what they really think. Not about BLM, but about brands.

By the way, we were wondering at home about the pitch below. Different crisis (right?). To keep track this one is Covid.

What is Bloomingdale’s crisis marketing angle here?

crisis marketing Bloomingdale's

Political answers are acceptable.

By Ron Coleman

I write this blog.