SUPER BOWL! SUPER BOWL! SUPER BOWL!
Now that they “own” the English words “Super Bowl” — terrifying everyone from even the fairest of use with the threat of linebacker-sized litigation — Marty Schwimmer reports that the NFL wants to own the euphemism of choice — THE BIG GAME — too. The opposition period is now. Do you want to oppose the granting of this trademark registration? Do you have some possible standing to do so? Please? I’m sure we can work something out. Someone has to stop this juggernaut! This is the real Big Game! Hat tip to Legal Fixation.
SUPER BOWL! SUPER BOWL! SUPER BOWL!UPDATE: Cal and Stanford push back. (Where are Yale and Harvard? If the Big Game is about to be taken out of the lexicon, how long can it be for The Game?) How’s this for an incredibly fatuous NFL response?:
The NFL insists that Cal and Stanford have nothing to fear if it is granted the trademark by the U.S. Patents and Trademark Office.
“This filing was done in regard to companies that have attempted an end-run around the term ‘Super Bowl,’ ” said Brian McCarthy, the NFL’s director of corporate communications. “So this would not affect the college game that’s played in the fall.
“It would affect somebody who was trying to intimate a relationship with the NFL or the Super Bowl. They’re trying to draft off the goodwill we’ve built up over the years.”
Don’t you get it? They don’t just believe they own the words SUPER BOWL for all purposes. They believe they own the concept. They’re targeting the appliance store that is already too intimidated to run the ad saying, “Come to John’s for a great deal on a wide-screen TV to watch the Super Bowl” — which only an idiot would think “intimates a relationship” between John and the NFL, as opposed to John and human life in North America. Now they don’t even want John to be able to say, “Come to John’s for a great deal on a wide-screen TV to watch the big game!” — which is what, if you haven’t noticed, John has been doing for the last five years.
It’s PREPOSTEROUS! SUPER BOWL! SUPER BOWL! SUPER BOWL!
UPDATE: Bad press along the same lines from the San Francisco Examiner. He makes my Harvard-Yale game point but we’ll never prove he read it here, will we? Meanwhile just down the Coast the NFL admits the breadth of its arrogance in the Los Angeles Times:
“You hear radio ads or TV commercials where a company would promote its product by saying, ‘Come on in before the big game’ ” said Brian McCarthy, the league’s director of corporate communications. “We’re in essence trying to stop these companies from doing an end-around on the Super Bowl.
“To some it may be comical, but to us it dilutes the value of the Super Bowl and our ability to sell those rights to our partners.”
But it is, in fact, comical Brian. Comical and cynical. SUPER BOWL!
UPDATED: The NFL punts.